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The Handbook of Marketing Research

- Uses, Misuses, and Future Advances

Om The Handbook of Marketing Research

Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781412909976
  • Bindende:
  • Hardback
  • Sider:
  • 720
  • Utgitt:
  • 17. august 2006
  • Dimensjoner:
  • 184x257x44 mm.
  • Vekt:
  • 1406 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. september 2025

Beskrivelse av The Handbook of Marketing Research

Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

Brukervurderinger av The Handbook of Marketing Research



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