The Lean Startup

The Lean Startup is a groundbreaking book by Eric Ries that has revolutionized the business world. Published in 2011 by Penguin Books Ltd, this book falls under the genre of Business and Entrepreneurship. The Lean Startup introduces a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. As a result, it is a perfect read for aspiring entrepreneurs, company leaders, or anyone interested in the changing landscape of business today.

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.