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The SAGE Handbook of Advertising

Om The SAGE Handbook of Advertising

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781412918862
  • Bindende:
  • Hardback
  • Sider:
  • 512
  • Utgitt:
  • 24. oktober 2007
  • Dimensjoner:
  • 183x256x35 mm.
  • Vekt:
  • 1090 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 13. oktober 2025

Beskrivelse av The SAGE Handbook of Advertising

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.

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