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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

- Median Splits, Mean-Centering, and Mediation Analysis

Om Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781601989130
  • Bindende:
  • Paperback
  • Sider:
  • 106
  • Utgitt:
  • 30 desember 2015
  • Dimensjoner:
  • 156x234x6 mm.
  • Vekt:
  • 162 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 26 oktober 2024

Beskrivelse av Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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