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Tourism Promotion and Power

- Creating Images, Creating Identities

Om Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780471983415
  • Bindende:
  • Hardback
  • Sider:
  • 272
  • Utgitt:
  • 29. juli 1998
  • Dimensjoner:
  • 254x196x21 mm.
  • Vekt:
  • 664 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. mars 2025

Beskrivelse av Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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