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Virtual Social Identity and Consumer Behavior

Om Virtual Social Identity and Consumer Behavior

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780765623959
  • Bindende:
  • Hardback
  • Sider:
  • 230
  • Utgitt:
  • 15. oktober 2009
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 430 g.
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Leveringstid: 2-4 uker
Forventet levering: 22. januar 2025

Beskrivelse av Virtual Social Identity and Consumer Behavior

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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