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Visual Marketing

- From Attention to Action

Om Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780805862928
  • Bindende:
  • Hardback
  • Sider:
  • 320
  • Utgitt:
  • 19 september 2007
  • Dimensjoner:
  • 162x229x23 mm.
  • Vekt:
  • 750 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11 juni 2024

Beskrivelse av Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

Brukervurderinger av Visual Marketing



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