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Advances in Services Marketing and Management

Om Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781559388559
  • Bindende:
  • Hardback
  • Sider:
  • 380
  • Utgitt:
  • 25 august 1995
  • Dimensjoner:
  • 156x234x23 mm.
  • Vekt:
  • 710 g.
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Leveringstid: 2-4 uker
Forventet levering: 7 juni 2024

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Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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