Utvidet returrett til 31. januar 2024

As Heard on TV: Popular Music in Advertising

Om As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780754666653
  • Bindende:
  • Hardback
  • Sider:
  • 178
  • Utgitt:
  • 25. mars 2009
  • Dimensjoner:
  • 156x234x11 mm.
  • Vekt:
  • 490 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23. november 2024

Beskrivelse av As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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