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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

- Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Om Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783319385747
  • Bindende:
  • Paperback
  • Sider:
  • 353
  • Utgitt:
  • 24 september 2016
  • Utgave:
  • 12015
  • Dimensjoner:
  • 210x279x0 mm.
  • Vekt:
  • 9412 g.
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Leveringstid: 2-4 uker
Forventet levering: 11 oktober 2024

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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