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Markedsføring

Markedsføring har gradvis blitt et bredt konsept som gjelder innenfor flere områder. Det er mange forskjellige måter å jobbe med markedsføring på, enten det er digital markedsføring eller analogt via skilt eller lignende. Derfor har vi et variert utvalg med bøker av eksperter på fagfeltet. Vi har bøker skrevet av tidligere giganter på markedet med forskjellige syn på dagens marked, samt hvordan du kan sikre en god posisjonering. I tillegg har vi også lærebøker som er laget med det spesifikke målet om å lære leseren så mye som mulig i faget. Hvis du er i ferd med å lære og forstå markedsføring, har vi gode bøker spesielt for dette. Sjekk utvalget vårt og se om du finner inspirasjon til ditt kommende prosjekt!
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  • Spar 28%
    av John J. (St. Joseph's College Capela
    223

    With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan.

  • - How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
    av Daniel Rowles
    414,-

    Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

  • av Adam ( Ferrier
    414,-

    The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

  • Spar 29%
    av Mathew Sweezey
    251

    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

  • Spar 15%
    av Tom Searcy
    362,-

    Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. This title gives you the 101 top deal-making maxims of a legend in his own time. It reveals the method behind Buffett's near-mythic deal-making prowess. It reveals the secrets of the Oracle of Omaha.

  •  
    2 413,-

    All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.  To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

  • Spar 20%
    - The Social Media Handbook for PR Professionals
    av CIPR (Chartered Institute of Public Relations)
    204

    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.

  • Spar 18%
    av David (Mathematician and Database Marketing Consultant) Semmelroth
    233

    Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.

  • av Dan Kennedy
    243

    Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.

  • - Advanced Insights and Strategic Thinking
    av Jean-Noel Kapferer
    643

    Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

  • Spar 18%
    av Dan Kennedy
    186

    Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

  • - The World's Most Practical Small Business Marketing Guide
    av John Jantsch
    196

    Is your small business growing and thriving the way you envisioned it would when you struck out on your own? This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.

  • - The New Strategy for Reaching the World's Most Powerful Consumers
    av Bridget Brennan
    249,-

  • Spar 19%
    av Jason Jordan
    308,-

    A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

  • Spar 19%
    - How to Take Control and Lead Your Sales Team to Record Profits
    av Chris Lytle
    252

    Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records.

  • - For Marketing, Sales, and Customer Relationship Management
    av Gordon S. Linoff
    554,-

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.

  • Spar 15%
    - Target Your Audience! Get Out Your Message! Build Your Brand!
    av Dan S Kennedy
    180

    As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.

  • Spar 10%
    - The Definitive Guide
    av Diana (Cranfield School of Management) Woodburn
    496,-

    This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

  • Spar 14%
    - With Simon Middleton, The Brand Strategy Guru
    av Simon (Norwich Middleton
    244,-

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

  • Spar 28%
    av Sangram Vajre
    225

    Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game.

  • - Sensory Secrets Behind the Stuff We Buy
    av Martin Lindstrom
    262,-

    From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

  • Spar 14%
    - Sales Strategies to Dominate Your Market and Beat Your Competition
    av Grant Cardone
    255

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

  • - Front-Line Dispatches from the Advertising War
    av Jerry Della Femina
    146,-

    A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MEN

  • Spar 28%
    av Richard (People in Business Mosley
    225

    Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.

  • Spar 29%
    - The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
    av Ian (The Digital Marketing Institute) Dodson
    403,-

    The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

  • Spar 31%
    - How Challenger Brands Can Compete Against Brand Leaders
    av Adam (The Challenger Project) Morgan
    274,-

    A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

  • av Drayton Bird
    492

    Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

  • Spar 15%
    av Jacqueline Johnson
    448,-

  • Spar 16%
    av Roy Barnes
    214

    Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth.

  • - 12 Steps to Selling Anything to Anyone
    av John Hoover
    212,-

    HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

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