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Brand Building and Marketing in Key Emerging Markets

- A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

Om Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783319367699
  • Bindende:
  • Paperback
  • Sider:
  • 405
  • Utgitt:
  • 23. august 2016
  • Utgave:
  • 12015
  • Dimensjoner:
  • 155x235x0 mm.
  • Vekt:
  • 6438 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 3. februar 2025

Beskrivelse av Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

Brukervurderinger av Brand Building and Marketing in Key Emerging Markets



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