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Om Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415817912
  • Bindende:
  • Paperback
  • Sider:
  • 188
  • Utgitt:
  • 13 november 2012
  • Dimensjoner:
  • 230x152x15 mm.
  • Vekt:
  • 276 g.
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Leveringstid: 2-4 uker
Forventet levering: 30 oktober 2024

Beskrivelse av Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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