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Building Consumer-Brand Relationship in Luxury Brand Management

Om Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781799843696
  • Bindende:
  • Hardback
  • Sider:
  • 300
  • Utgitt:
  • 23. oktober 2020
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. august 2025

Beskrivelse av Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

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