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Building Corporate Identity, Image and Reputation in the Digital Era

Om Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367531232
  • Bindende:
  • Hardback
  • Sider:
  • 554
  • Utgitt:
  • 30 juli 2021
  • Dimensjoner:
  • 242x162x38 mm.
  • Vekt:
  • 994 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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