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Consumer Behavior and Advertising Involvement

- Selected Works of Herbert E. Krugman

Om Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780805857887
  • Bindende:
  • Hardback
  • Sider:
  • 354
  • Utgitt:
  • 28 mai 2008
  • Dimensjoner:
  • 151x237x24 mm.
  • Vekt:
  • 626 g.
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Leveringstid: 2-4 uker
Forventet levering: 18 juni 2024

Beskrivelse av Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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