Utvidet returrett til 31. januar 2025

Consumer Vulnerability

Om Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138501164
  • Bindende:
  • Hardback
  • Sider:
  • 190
  • Utgitt:
  • 8. november 2017
  • Dimensjoner:
  • 174x246x0 mm.
  • Vekt:
  • 453 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. desember 2024

Beskrivelse av Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

Brukervurderinger av Consumer Vulnerability



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