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Critical Thinking for Marketers, Volume II

- Learn How to Think, Not What to Think

Om Critical Thinking for Marketers, Volume II

Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - 'Think Better', 'Cognitive Biases and Their Importance', and 'Conclusions'.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781631576706
  • Bindende:
  • Paperback
  • Sider:
  • 85
  • Utgitt:
  • 30. november 2016
  • Dimensjoner:
  • 229x152x5 mm.
Leveringstid: 2-4 uker
Forventet levering: 22. mai 2025

Beskrivelse av Critical Thinking for Marketers, Volume II

Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - 'Think Better', 'Cognitive Biases and Their Importance', and 'Conclusions'.

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