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Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Om Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9788323346579
  • Bindende:
  • Paperback
  • Sider:
  • 252
  • Utgitt:
  • 1 mars 2022
  • Dimensjoner:
  • 236x158x15 mm.
  • Vekt:
  • 400 g.
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Leveringstid: 4-7 virkedager
Forventet levering: 15 oktober 2024

Beskrivelse av Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

Brukervurderinger av Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles



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