Utvidet returrett til 31. januar 2025

Customer Relationship Management

Om Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032838021
  • Bindende:
  • Paperback
  • Sider:
  • 214
  • Utgitt:
  • 24. juni 2024
  • Dimensjoner:
  • 155x233x14 mm.
  • Vekt:
  • 338 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 22. november 2024

Beskrivelse av Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

Brukervurderinger av Customer Relationship Management



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