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Defending Your Brand

- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Om Defending Your Brand

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137278753
  • Bindende:
  • Paperback
  • Sider:
  • 294
  • Utgitt:
  • 11 oktober 2012
  • Dimensjoner:
  • 156x233x20 mm.
  • Vekt:
  • 466 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Defending Your Brand

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Brukervurderinger av Defending Your Brand



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