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Developing Insights on Branding in the B2B Context

- Case Studies from Business Practice

Om Developing Insights on Branding in the B2B Context

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781787562769
  • Bindende:
  • Hardback
  • Sider:
  • 264
  • Utgitt:
  • 9. august 2018
  • Dimensjoner:
  • 239x161x22 mm.
  • Vekt:
  • 496 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 8. september 2025

Beskrivelse av Developing Insights on Branding in the B2B Context

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

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