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Direct Marketing in Practice

Om Direct Marketing in Practice

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780750624282
  • Bindende:
  • Paperback
  • Sider:
  • 356
  • Utgitt:
  • 19 februar 2002
  • Dimensjoner:
  • 189x246x18 mm.
  • Vekt:
  • 692 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 26 oktober 2024

Beskrivelse av Direct Marketing in Practice

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

Brukervurderinger av Direct Marketing in Practice



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