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Doing Anthropology in Consumer Research

Om Doing Anthropology in Consumer Research

An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781598740905
  • Bindende:
  • Hardback
  • Sider:
  • 368
  • Utgitt:
  • 30. november 2007
  • Dimensjoner:
  • 234x160x26 mm.
  • Vekt:
  • 632 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. mars 2025

Beskrivelse av Doing Anthropology in Consumer Research

An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.

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