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Foundations of Marketing Thought

- The Influence of the German Historical School

Om Foundations of Marketing Thought

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367876272
  • Bindende:
  • Paperback
  • Sider:
  • 214
  • Utgitt:
  • 12. desember 2019
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 453 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. desember 2024

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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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