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Game-Based Marketing

- Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Om Game-Based Marketing

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470562239
  • Bindende:
  • Hardback
  • Sider:
  • 240
  • Utgitt:
  • 16. april 2010
  • Dimensjoner:
  • 160x236x23 mm.
  • Vekt:
  • 430 g.
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av Game-Based Marketing

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

Brukervurderinger av Game-Based Marketing



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