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Globalization of Consumer Markets

- Structures and Strategies

Om Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781560244295
  • Bindende:
  • Hardback
  • Sider:
  • 356
  • Utgitt:
  • 27 mai 1994
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 820 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17 juli 2024

Beskrivelse av Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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