Utvidet returrett til 31. januar 2024

Green Marketing in Emerging Markets

- Strategic and Operational Perspectives

Om Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030740641
  • Bindende:
  • Hardback
  • Sider:
  • 290
  • Utgitt:
  • 18. august 2021
  • Utgave:
  • 12021
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 534 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. november 2024

Beskrivelse av Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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