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Inclusive Branding

- The Why and How of a Holistic Approach to Brands

Om Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781349430154
  • Bindende:
  • Paperback
  • Sider:
  • 210
  • Utgitt:
  • 1 januar 2002
  • Utgave:
  • 12002
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

Brukervurderinger av Inclusive Branding



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