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International Business and Emerging Economy Firms

- Volume I: Universal Issues and the Chinese Perspective

Om International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030244842
  • Bindende:
  • Paperback
  • Sider:
  • 259
  • Utgitt:
  • 23. september 2020
  • Utgave:
  • 12020
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 454 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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