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International Marketing and Purchasing

- From Marketing-mix to Relationships and Networks

Om International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780762303182
  • Bindende:
  • Hardback
  • Sider:
  • 356
  • Utgitt:
  • 21. januar 2000
  • Dimensjoner:
  • 156x234x20 mm.
  • Vekt:
  • 675 g.
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Leveringstid: 2-4 uker
Forventet levering: 3. juni 2025

Beskrivelse av International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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