Utvidet returrett til 31. januar 2025

International Place Branding Yearbook 2011

- Managing Reputational Risk

Om International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230279537
  • Bindende:
  • Hardback
  • Sider:
  • 213
  • Utgitt:
  • 29. september 2011
  • Dimensjoner:
  • 162x240x21 mm.
  • Vekt:
  • 558 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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