Utvidet returrett til 31. januar 2025

Join the Conversation

- How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Om Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470137321
  • Bindende:
  • Hardback
  • Sider:
  • 320
  • Utgitt:
  • 6. november 2007
  • Dimensjoner:
  • 153x235x26 mm.
  • Vekt:
  • 528 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

Brukervurderinger av Join the Conversation



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