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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

- Proceedings of the 2013 World Marketing Congress

Om Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783319373621
  • Bindende:
  • Paperback
  • Sider:
  • 922
  • Utgitt:
  • 23 august 2016
  • Utgave:
  • 12016
  • Dimensjoner:
  • 210x279x0 mm.
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Leveringstid: 2-4 uker
Forventet levering: 11 oktober 2024

Beskrivelse av Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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