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Marketing for Cultural Organizations

- New Strategies for Attracting Audiences - third edition

Om Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415626958
  • Bindende:
  • Hardback
  • Sider:
  • 200
  • Utgitt:
  • 25 juni 2013
  • Dimensjoner:
  • 152x229x18 mm.
  • Vekt:
  • 530 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11 oktober 2024

Beskrivelse av Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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