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Marketing Management and Communications in the Public Sector

av Martial (Swiss Graduate School of Public Administration Pasquier

del av Routledge Masters in Public Management-serien

Marketing Management and Communications in the Public Sector av Martial (Swiss Graduate School of Public Administration Pasquier
Om Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138655805
  • Bindende:
  • Paperback
  • Sider:
  • 264
  • Utgitt:
  • 21 august 2017
  • Utgave:
  • 2
  • Dimensjoner:
  • 235x158x16 mm.
  • Vekt:
  • 440 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25 juni 2024

Om Martial (Swiss Graduate School of Public Administration Pasquier

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Beskrivelse av Marketing Management and Communications in the Public Sector

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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