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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Om Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789814383059
  • Bindende:
  • Hardback
  • Sider:
  • 528
  • Utgitt:
  • 22. januar 2013
  • Dimensjoner:
  • 159x234x32 mm.
  • Vekt:
  • 894 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. mai 2025

Beskrivelse av Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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