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Marketing mix, service quality and customer's loyalty

Om Marketing mix, service quality and customer's loyalty

This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9786206994497
  • Bindende:
  • Paperback
  • Sider:
  • 96
  • Utgitt:
  • 28 desember 2023
  • Dimensjoner:
  • 150x6x220 mm.
  • Vekt:
  • 161 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11 oktober 2024

Beskrivelse av Marketing mix, service quality and customer's loyalty

This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.

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