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Marketing Strategies for Services

- Globalization - Client-orientation - Deregulation

Om Marketing Strategies for Services

What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780080423890
  • Bindende:
  • Hardback
  • Sider:
  • 272
  • Utgitt:
  • 27. januar 1994
  • Dimensjoner:
  • 156x234x16 mm.
  • Vekt:
  • 559 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 6. oktober 2025

Beskrivelse av Marketing Strategies for Services

What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.

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