Utvidet returrett til 31. januar 2025

Media Franchising

- Creative License and Collaboration in the Culture Industries

Om Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780814743478
  • Bindende:
  • Hardback
  • Sider:
  • 300
  • Utgitt:
  • 22. mars 2013
  • Dimensjoner:
  • 153x229x25 mm.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 13. desember 2024

Beskrivelse av Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

Brukervurderinger av Media Franchising



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