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Media Franchising

- Creative License and Collaboration in the Culture Industries

Om Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780814743485
  • Bindende:
  • Paperback
  • Sider:
  • 300
  • Utgitt:
  • 22. mars 2013
  • Dimensjoner:
  • 228x157x18 mm.
  • Vekt:
  • 472 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: Ukjent

Beskrivelse av Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

Brukervurderinger av Media Franchising



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