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Neuromarketing

- Exploring the Brain of the Consumer

Om Neuromarketing

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783540778288
  • Bindende:
  • Hardback
  • Sider:
  • 273
  • Utgitt:
  • 9. september 2010
  • Dimensjoner:
  • 162x241x23 mm.
  • Vekt:
  • 618 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. oktober 2025

Beskrivelse av Neuromarketing

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

Brukervurderinger av Neuromarketing



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