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Omni-Channel Retail and the Supply Chain

- Working Together for a Competitive Advantage

Om Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367641979
  • Bindende:
  • Hardback
  • Sider:
  • 266
  • Utgitt:
  • 26 november 2020
  • Dimensjoner:
  • 236x158x23 mm.
  • Vekt:
  • 540 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 8 juni 2024

Beskrivelse av Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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