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Personal Branding in the Knowledge Economy

Om Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032013381
  • Bindende:
  • Paperback
  • Sider:
  • 168
  • Utgitt:
  • 27 mai 2024
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 453 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 8 august 2024

Beskrivelse av Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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