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Place Branding and Marketing from a Policy Perspective

Om Place Branding and Marketing from a Policy Perspective

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032260310
  • Bindende:
  • Hardback
  • Sider:
  • 336
  • Utgitt:
  • 4. desember 2023
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 453 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. juli 2025

Beskrivelse av Place Branding and Marketing from a Policy Perspective

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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