Political Marketing in the 2016 U.S. Presidential Election

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Om Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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Språk:
Engelsk

ISBN:
9783319866024

Forlag:
Springer International Publishing AG

Bindende:
Paperback

Sider:
122

Utgitt:
12. mai 2018

Utgave:
12018

Vekt:
1856 g.

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Forventet levering: 4. desember 2024

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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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Political Marketing in the 2016 U.S. Presidential Election

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