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Pricing Perspectives

- Marketing and Management Implications of New Theories and Applications

Om Pricing Perspectives

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230207226
  • Bindende:
  • Hardback
  • Sider:
  • 230
  • Utgitt:
  • 3. november 2008
  • Dimensjoner:
  • 138x223x19 mm.
  • Vekt:
  • 428 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Pricing Perspectives

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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