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Public Relations, Activism, and Social Change

- Speaking Up

Om Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415897068
  • Bindende:
  • Hardback
  • Sider:
  • 180
  • Utgitt:
  • 1. mars 2013
  • Dimensjoner:
  • 153x235x15 mm.
  • Vekt:
  • 396 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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