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Religions as Brands

- New Perspectives on the Marketization of Religion and Spirituality

Om Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781409467557
  • Bindende:
  • Hardback
  • Sider:
  • 276
  • Utgitt:
  • 28 desember 2013
  • Dimensjoner:
  • 164x235x24 mm.
  • Vekt:
  • 668 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 4 juni 2024

Beskrivelse av Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

Brukervurderinger av Religions as Brands



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