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Services Marketing and Management

Om Services Marketing and Management

Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761941576
  • Bindende:
  • Hardback
  • Sider:
  • 216
  • Utgitt:
  • 15. mai 2003
  • Dimensjoner:
  • 170x242x19 mm.
  • Vekt:
  • 550 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. september 2025

Beskrivelse av Services Marketing and Management

Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

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